Category Archives: Business

Bouldering Wall Part 2 – “Life-long learning” – another company value

Bouldering Wall - Imlil, High Atlas

Bouldering Wall – Imlil, High Atlas


As mentioned in the first post (Bouldering Wall Part 1), building community is a company value for The Mountain People and I wanted to expand on and share another value we hold as a company and community. We are committed to being “life-long learners” at TMP, and are always looking to grow our skills, better ourselves as climbers and people and a bouldering wall is a good example of a practical expression of such a value.


I personally love all disciplines of climbing from Scottish mixed and ice epics to bouldering to sport climbing to hard trad and if you stop and think, these disciplines all feed off each other.  They are all interconnected and the lessons you learn from one help you to reach more of your potential in another. For myself, bouldering has been one of the areas that I have neglected over the years and I am now on a quest to learn, develop, enjoy and grow in the discipline.   It has been noted by some of the top climbers in the world that bouldering is a key component to unlocking your full potential in other climbing disciplines. It provides one of the keys for the crux of a route – when you are at your limit and need every ounce of power you can summon. If you had a look into most of the homes of serious climbers such as Dave Macleod or Tommy Caldwell, you would find a training wall of some sort.


Again it may seem a bit odd to be talking about company values, climbing disciplines, and a bouldering walls all in the same post, but our actions flow from our values: those things we hold dear and sow our time and energy into.  For us it is important and a key value to keep growing and developing, and so we see a modest training wall in our compact office in a mountain village in Africa as small expression of two of our core values: community and a commitment to being life-long learners.   In my last post I will give the basics of building a wall and point you in the direction of some good free online resources!

Categories: Blog, Bouldering, Business, Community, Company Values, James, Morocco, Training
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Bouldering Wall Part 1 – “Community” – a company value



Well… at the end of December I had some help finishing off the office bouldering wall from the Climb Morocco guys.  A bouldering wall might seem like a funny thing to have as a priority for an office space, but think with me for a minute… don’t a lot of us like to make the space we spend a lot of time in a bit more comfortable? A space that reflects a bit of our personality? You know what I’m talking about! It may be something very simple like a picture of our family, a calendar that you took great time over choosing… and the list goes on.  For me, it’s a bouldering wall.


There is, of course, another obvious reason for the wall… TRAINING! A bouldering wall provides so much in the way of power, endurance, technique and strength training.


And lastly, the other main aim of the wall is to create a bit of a hub for climbers, mountaineers, and boulderers alike. We at The Mountain People Morocco are hoping in the long run to have an office space that draws in both curious locals and visiting climbers – a space for community and connecting for people who, like us, love mountains and the adventures we have in them. We want to create a place where climbers can feel free to drop in for a cup of tea or coffee and a quick bouldering session, and get some local beta on routes, conditions, etc.  Please, if you are in the Imlil (the striking point for Toubkal), feel free to contact us! Send us an email if you want to come by, just to be sure we’re around.


And, if like us you value community, adventure and learning new skills, or if you have been on a trip or course with us and are looking to reconnect, then check out the upcoming Scotland Winter Trip at


To come…


Bouldering Wall Part 2 – “Life-long learning” – another company Value


Bouldering Wall Part 3 – “Basics of building your own wall”



Come and join us!

Categories: Blog, Bouldering, Business, Community, Company Values, James, Morocco, Training
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Top 5 Mountaineering Companies in the Moroccan High Atlas [Part 1]

This is a two-part blog series on the top five mountaineering companies in the Moroccan High Atlas. Part 1 takes a look at the outfits themselves; Part 2  investigates what we as The Mountain People have learned and put into practice as a result


The Moroccan High Atlas has huge scope and potential for both summer and winter mountaineering, despite the popularity of Toubkal (North Africa’s highest peak). Unsurprisingly, there is fierce competition for the outdoor market, which mainly focusses on Toubkal summer and winter ascents.


With the bewildering array of operators at large we wanted to put together this shortlist. Part 1 of this short series aims to make an initial delve into the best mountaineering or outdoor pursuits companies as represented by their website portfolios. Check out Part 2 to see how we measure up against the competition!


With so many operators offering Toubkal ascents, we decided to lay down the following criteria for the shortlist: companies should be UK-based or English-speaking; they should offer at least one itinerary other than a Toubkal winter ascent; at least one of the itineraries must be of an adventurous, mountaineering nature.


So here they are, in no particular order:



Mountain Expertise |

Along with The Mountain Guiding Company below, Mountain Expertise is one of the first outfits we are aware of in recent years to make the extra step in the High Atlas and offer ice climbing. It is run by two UK-based MICs (Mountaineering Instructor Certificate), Paul James and Kathryn Bromfield, which means you get well-qualified instruction from British mountain professionals.


Their ‘Winter Climbing in the Atlas’ package sits alongside the standard ‘Winter Mountaineering in the Atlas’ trip, which covers winter skills and a couple of 4,000m ascents. What we like about Mountain Expertise is that they have pitched their ice climbing course to appeal to those who have some experience, but want a taste of the harder, steeper stuff, and, of course, in an amazing location.


The course is based out of the Toubkal refuges and utilises the nearby icefalls, which are extremely accessible, in one case perhaps maximum two minutes stroll from the refuge. What is more, the course covers all the relevant skills that you would learn on a traditional Scotland Winter Skills course, so allows you to lay down the essential winter skills as well as take on something a bit more challenging.



The Mountain Guiding Company |

Although Mike ‘Twid’ Turner does not technically offer any other trips aside from ‘Morocco – ice climbing in Africa’, what caught our eye is the adventurous and technical nature of what he offers. Whilst staying at the Mouflons refuge in 2012, we crossed paths with Twid, together with Mark Charlton, another guide, who spent about a week to ten days ripping up every icefall in eyesight of the Toubkal refuges.


Pretty much all of the cascades in the Mizane valley area of Toubkal have certainly been climbed in the past, but a trip with Twid will definitely not see you dangling on the end of a bottom rope in the streambed by the refuges. Instead you may well get the opportunity to climb on beautiful, airy routes, such Chockstone Gully on Afella. Many of these exist as single (ish) pitches, or can be combined into long mountain routes, so you can vary the level of adventure massively, depending on your inclination.


If you do hire a British Mountain Guide, such as Twid, you ought to be aware that it is probably the most expensive option: £300.00 per day guiding fee, excluding any other costs. However, you balance the financial cost with the fact that Mountain Guides are some of the most experienced and professionally qualified instructors out there, so you are generally guaranteed someone with a long history and experience in mountains around the globe.


ap-screenshotAdventure Peaks |

Adventure Peaks is another company which has gone the extra mile in the winter department, offering an ‘Extended Toubkal Winter Mountaineering’ (up to 11 days) trip in addition to a standard Toubkal ascent. As part of this package they split their time between the Toubkal refuges, which lie in the Mizane valley, and the Lépiney hut in the Ouarzane valley, which is generally accessed via Tizi n’Tadat and has an altogether different feel.


From the Lépiney hut the sheer volume and potential of Morocco mountaineering becomes obvious with the Tazaghart plateau towering above the hut and the inescapable line of the Couloir de Neige D, a permanent snow gully that can be seen all year round for miles. So in terms of what is on offer, you not only get the chance to take in multiple 4,000m peaks by classics routes, but also instruction on more advanced techniques, such as ropework, which add value for future mountaineering.


It is also worth noting that Adventure Peaks provide something a little unusual in the summer months, a ‘Tichka to Toubkal Traverse’. This is a neat variation on the standard summer trails, approaching Toubkal ‘by the back door’. It also takes in Tazaghart, which has been mentioned above, giving more of a sense of wilderness, plus beautiful passages through the lush villages in the Ouirgane and Tassouirgane area, which are superlative in spring.


ea-screenshotExped Adventure |

Exped Adventure is a relative newcomer to the outdoor scene in Morocco –  run by two young British International Mountain Leaders, Sam Westcott and Jamie Annetts – but has certainly gone a long way in understanding what it takes to be credible in country.


As with many of the operators above, Exped Adventure offers a clutch of Toubkal trips, some summer and some winter. If you’re looking for something a bit more adventurous or off the beaten track, the ‘High Atlas Summits’ trip is well worth a look, aiming at the bunch of 4,000m peaks in the area. Interestingly, the trip ventures on to the vast Tazaghart plateau which could perhaps be described as an African equivalent of the Cairngorm plateau in Scotland.


However, one of the things we like most about Exped Adventure is their insistence on using International Mountain Leaders as their trip lead guides. Although Morocco might seem accessible, culture shock can easily take you off-guard and the physicality unexpected. In this scenario, having an English-speaking, professional guide on hand cannot be understated.


gm-screenshotGorilla Mountaineering |

Not so long ago, expeditions to Mgoun, the only 4,000m peak to the east of Toubkal, were very much in vogue. Recently, their popularity among operators has sadly tailed off, so it is encouraging to see that Gorilla Mountaineering has taken to offering summer and winter trips.


An expedition to Mgoun is not to be given short-shrift. Apart from its altitude of over 4,000m – the third highest mountain in Morocco – and true remoteness, it really does have something about it that captures the essence of mountaineering in Morocco: long, high altitude ridgelines; remote, scattered shepherd’s retreats (an ‘azib’ in Tashelhit); and every time a sense of venturing into the unknown.


However, Gorilla Mountaineering is not all serious and introspective, and directed by Sam Halligan, a Manchester-based UK instructor, you get a lot of personality on a trip. When you meet Sam Halligan, you’ll understand why the company gained its name, and he brings a lot of his character to undertakings.


So what do you think?

Leave a comment below and let us know what’s on your mind, and if you’re eager to find out what we say about ourself as a result of this process, check out Part 2 of the series.



  • We have done our best to represent companies fairly and honestly in this review based on the information available. If you believe you have been misrepresented or ought to have made it into the top five, we love to hear from you:


  • Some outfits do indeed offer trips or courses that may fall into the selection criteria above. However, we wanted to be able to access them directly through their website in an active way, rather than submit an enquiry for more information


  • Equally, there are a number of business that offer private guiding that might include some or all of the features of courses or trips above. However, again we wanted to see trips laid out in an accessible way that show what the individual is doing in an active and ongoing manner


  • We have not included The Mountain People in this list nor any other companies with whom we have close links in order to keep a sense of impartiality


Categories: Blog, Business, High Atlas, Morocco, Mountaineering
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Video: A conversation with authors of ‘The Responsible Company’



Following on from yesterday’s blog…. check out this video of a conversation with authors of “The Responsible Company” held at Yale University!


click here: The Responsible Company: Lessons From Patagonia’s First 40 Years

Categories: Blog, Business, James, Responsibility, Video
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